平台制度体系中私权嵌入的惯性及其合法性辨析——基于媒介制度史的审视
Private Rights Embedding in Platform Institutional Design——Value and Significance from Media Institutional History
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摘要: 作为社会基础设施的平台,已渗入全球社会实践与社会关系组织之中,并在实际上生成了作用于全民媒介实践的平台制度。与以社会共同意识为基础的传统制度不同,平台制度并不“服务”于公共价值,而是一套由平台实体严格管理的社会行动框架,其按照自身的利益需求与意志在平台社会推行“私权统治”。依托需求侧的网络锁定效应、供给侧的数据壁垒效应与治理侧的黑箱锁定效应,内嵌私权的平台制度逐渐产生制度锁定。在此背景下,平台私权对公共价值的挤压已与其合理性无关,而是在制度惯性与路径依赖下进入“滚雪球”状态。此外,平台制度凭借直接执行于用户实践的代码法与技术黑箱封锁绕过了法律监管,将包括政府、公众在内的传统制度主体排除在制度设定过程之外,并在对传统律法的“寄生”与遮蔽实质合法性讨论前提的背景下,确立起了平台制度私权运作的合法性。应对全球平台制度治理之困,使平台之间由私权竞争转向公共性竞争,既需要公众积极的“平台游牧”张力与逆向工程行动,亦需要通过推动中国平台在全球的“内外流动”,来打破垄断化的既有平台生态格局。Abstract: As social infrastructures,digital platforms have become deeply embedded in global social practices and the organization of social relations,giving rise to platform institutions that shape the mediated practices of the public.Unlike traditional institutions grounded in collectively formed social consciousness,platform institutions are company-governed frameworks of social action that tend to prioritize platform interests over public value.Through demand-side network lock-in,supply-side data barriers,and governance-side black-box opacity,private power embedded in platform institutions gradually produces institutional lock-in.In this process,the encroachment of platform private power on public value is no longer primarily a question of normative justification;rather,it accumulates through institutional inertia and path dependence.Moreover,by relying on code as law and technical opacity,platform institutions can bypass conventional legal oversight,exclude governments and the public from rule-making,and secure formal legality while obscuring questions of substantive legitimacy.Addressing the governance dilemmas of global platform institutions therefore requires a shift from private-power competition to public-value-oriented competition.This shift depends not only on user-driven platform nomadism and reverse-engineering practices,but also on promoting the two-way global circulation of Chinese platforms to disrupt the monopolistic structure of the existing platform ecosystem.
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Key words:
- platform institutions /
- social governance /
- private power /
- public value /
- media institutions
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